Our Digital Marketing Partner – Extra Profit Marketing

Growing Atapos Heating with Google Ads

Atapos Heating is a UK-based plumbing and heating company specialising in water, drainage and central heating and boiler installations. Like many local service businesses, we relied heavily on recommendations and seasonal demand. During quieter months, especially in summer, the number of enquiries dropped, making it difficult to plan work and grow the team.

To build a more stable and predictable flow of leads, we decided to invest in online advertising. That is when we started working with Extra Profit Marketing, a Scotland-based digital marketing agency specialising in Google Ads, SEO and high-converting websites for UK businesses.

Why we chose Extra Profit Marketing

From the very beginning, Extra Profit Marketing focused on understanding our business model, service areas and the type of customers we wanted to attract. Together, we defined clear priorities:
increase the number of enquiries from Google, reduce seasonality, and make sure every pound spent on advertising delivers a strong return on investment.

The team carried out detailed market and keyword research, analysing how people search for plumbing, heating and boiler services in our local area. Based on these insights, they set up targeted Google Ads campaigns that show our ads when potential customers search for phrases such as “emergency plumber”, “boiler repair” or “plumber near me”.

Key elements of the collaboration include:

• in-depth market and competitor research to identify profitable search terms,
• well-structured Google Ads campaigns focused on high-intent local keywords,
• continuous optimisation of bids, ads and audiences based on real performance data,
• clear reporting so we always know how our budget is being used and what results it brings.

Results of our collaboration

Since launching the campaigns managed by Extra Profit Marketing, Atapos Heating has seen a steady increase in high-quality enquiries throughout the year. The campaigns helped us fill our schedule during quieter periods, scale up operations and hire additional staff to handle the growing demand.

Instead of relying only on word of mouth, we now have a reliable, measurable source of new customers from Google. The team at Extra Profit Marketing continues to monitor and optimise the campaigns, adjusting strategy to seasonal trends and changes in the market.

We value their professional approach, transparent communication and focus on real business results rather than vanity metrics. Thanks to this partnership, our advertising budget works harder and delivers a strong return on ad spend.

Our recommendation

If you are looking for a reliable digital marketing partner to set up or manage Google Ads for your plumbing, heating or home services business, we are happy to recommend Extra Profit Marketing.

You can also read more about this project and see campaign results in their case study: Google Ads case study for Atapos Heating